This case is suitable for graduate and post-graduate courses in general management and strategy, and for post-graduate courses on social business, social entrepreneurship, and competitiveness. While completing the case, students will learn about

  • key strategic tools and frameworks for evaluating a new business idea from the perspective of both the industry and the firm, including Porter’s Five Forces and value chain analysis;
  • the framework for identifying and defining a value proposition for a new opportunity; and
  • the strategic framework for designing an inclusive business model.

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