The objective of the article is to understand the significance and key characteristics of the socially embedded business model to achieve the socio-economic success at the base of the pyramid (BoP).
The case study was published in Economics & Sociology Journal Vol. 7, No 4 and authored by Amit Kapoor, Sandeep Goyal and Bruno S. Sergi.
The City Competitiveness Report 2011 was covered by India Today Hindi in the issue dated January 25, 2012.
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