The Institute with inputs from Times Network developed a Business Perception Survey to assess the impact of the pandemic on businesses and how they foresee the future based on the efforts that are currently underway.

Since reviving the economy would imply reviving economic activity, Times Network has launched the India Revival Mission with an aim to develop insights on how to mitigate the long- term impact of the pandemic. This involved extensive rounds of survey that would capture the views and opinions of several businesses across the nation.

As a part of the Mission, Institute for Competitiveness, has joined as a knowledge partner. The Institute with inputs from Times Network has developed a Business Perception Survey to assess the impact of the pandemic on businesses and how they foresee the future based on the efforts that are currently underway. The effort is being undertaken in the hope that the findings of the survey  will help inform the battle against the virus and for what comes after.

The findings of the survey have been tracked over two phases – during lockdown (April 27 to June 8, 2020) and post-lockdown (June 8 to August 3, 2020). Tracking the perceptions over these two time-frames have provided substantial findings into the change in perceptions of Indian business respondents over time.

About India Revival Mission

As we tread an evolving scenario on COVID-19 in India and worldwide, we are realising its enormous impact on the businesses, economy and life as we know it. As industries reorganize business models & work cultures and reset to the ‘new normal’, it is equally critical to implement decisive strategies & policies to resurrect the economic depression.

As India’s significant influencer and opinion maker, Times Network is committed to play an active role in championing pertinent issues of the nation. To ensure emergence as a resilient economy from this adversity,we launched a mega campaign, INDIA REVIVAL MISSION to reboot, reload and relaunch the economy.

As a first step of this mission, Times Network along with Institute For Competitiveness developed an in-depth Business Perception Survey – During and Post Lockdown, which sources insights from India’s business community and present a holistic blueprint for India’s recovery and distils domain specific action points that need to be implemented to ensure long-term health of businesses and the economy. Strongly led with a purpose to arm leading policymakers with relevant information they would require for critical policy decisions to revive the economy, the survey results will be analysed through special programming on air and the findings will be compiled as a White Paper.

An ongoing thought leadership platform by the Network, India Revival Mission fronted by the network news channels, ET NOW, TIMES NOW, TIMES NOW WORLD and Mirror NOW, conducts a curated series of discourses and deliberations with global visionaries, key policymakers, influencers and corporate leaders who share their vision and actionable insights to accelerate India’s economic resurgence.

Sustaining the momentum to revive India post the lockdown, the Network would also host a thought-leadership event, IRM Conclave with the leaders of India Inc, leading economic minds, domain experts, key administrators and bureaucrats to discuss the way ahead for the nation.


Perceptions gathered during the Lockdown

  • Reduced cash flows have majorly affected the operations of all sectors, with the tertiary sector facing the additional burden of cancelled and delayed projects. The consultancy and financial services sector have faced the greatest brunt of delayed projects.
  • An overwhelming majority of respondents (82%) prefer domestic production instead of relying on imports (18%).
  • To keep their businesses afloat, businesses across all sectors are seeking to reorient their financial plans and reduce their operational and office space costs – this is in line with respondents anticipating that consumer spending will change drastically in favour of only essential products (83%) and this pattern last between 6 months to 24 months (a cumulative 73.65%).
  • One of the biggest ways of reducing costs for businesses has been the implementation of the work from home strategy and usage of digital communication tools – these two strategies are also being viewed as a long-term strategy to reduce costs.
  • The ability of businesses to pay their employees have reduced by some extent, with responses from the tertiary sector hinting that their ability to way wages have been hit significantly. Companies having an employee strength of between 1000 and 5000 have their ability to pay wages reduced by some extent while companies having employee strength less than 100 and between 500 and 1000 have had a significant reduction in their wage paying ability.
  • Large scale industries are following a dual approach of giving employees an advance on wages or paid leave and reducing compensation but offering other emoluments.
  • Medium-scale industries have a larger proportion of respondents who are/will be carrying out salary cuts. The hiring freeze, however, has affected both small scale and medium scale industries alike.
  • Respondents have shown a strong preference towards ‘increasing the size of the stimulus’ as a short-term solution and ‘improving health infrastructure & labour reforms’ as the long-term solutions to improve business activities.
  • There is a consensus amongst the respondents that it would take at least 12-18 months before the economy reaches back to its normal position. However, the same respondents believe that their business operations will normalise ahead of schedule, i.e., between the next 6-12 months.


India Revival Mission discussion with star CII panel | ET NOW

What could be the ‘vaccine’ to reboot post-pandemic economy? In an ET Now ‘Mega Special’ dedicated to the India Revival Mission, ITC Chairman Sanjiv Puri and four other business magnates shared their opinions on how people, businesses and the government can collaborate to ensure that the #economy does not come to a halt.

On India Revival Mission with Rahul Shivshankar, Challenges & opportunities in kickstarting Indian business. Hear the CEOs on prospects.

I think there has been a significant change in the last month from attempting to eliminate virus to trying to live with it. says, Forbes Marshall Private Ltd CII Economic Affairs Council & Co-Chairman Dr Naushad Forbes.

It is important to see how States & districts interpret MHA guidelines with spirit because a coordinated approach is necessary. says, CII DG Chandrajeet Banerjee.

This situation is going to continue for 2 years. We have to realise it & act accordingly. says, CII National Committee on Financial Inclusion and Digitisation  Chairman Dr Janmejaya Sinha.

After 6 weeks of lockdown, people have become conscious of this disease & the ways to prevent it. This is our chance to revive the economy. says, Jubilant Life Sciences Ltd Former President CII & Co-Chairman & MD Hari Bhartia.

Raymond CMD Gautam Singhania Spoke to ET NOW on how can we kick-start our economy after the COVID crisis. Singhania said that it is time people stop fearing the virus and open up the economy because the impact of lockdown can be harsher than virus. He also hit out against the sporadic lockdowns over the country, which has disrupted the supply chain and logistics of various sector. Speaking about Kickstarting the economy, Singhania said that IPL should have been in India and not in UAE as it could have been a catalyst the Indian economy badly needed. Lets listen into to an excerpt of that exclusive conversation.

Building Brand India; How to strike the right balance? | India Revival Mission

On the India Revival Mission today, as the world deals with the unprecedented pandemic crisis triggered by the virus that many say and blamed China for. 

Building ‘self-reliant’ brand India, ‘Vocal for Local’ with a global touch.
Make indigenous & go world-famous by looking within to top the world.
‘Between business branding & boosters, how to strike the right balance?’

Prime Minister wants India to be self-confident & self-reliant to take the global competition head-on, says Amitabh Kant

Every crisis is an opportunity & we should leverage this opportunity by making our brands global: Puneet Chhatwal, MD & CEO, IHCL

If we don’t believe in our brands, then how will we make them famous: Piyush Pandey, Chief Creative Officer, Worldwide, Ogilvy Group

Why Is KV Kamath Is Bullish On India | India Revival Mission

Today on this segment of India Revival Mission, we have the Veteran Banker talking exclusively to ET NOW. Things are coming back to a new normal in India quicker than what I expected. The model followed by government was India centric, has worked in the last few months. Package has been innovatively & thoughtfully structured by government. Banks should always take care that they are adequately capitalized. Proactively raising capital is better, I compliment the banks for raising capital. We are in an unpredictable situation, better to shore up capital. Just good sense & good management that banks are raising capital. The banking sector has traversed 10-15% of its journey, 85% still to be achieved in terms of scale, scope and size.

How Prepared is India for the ‘New Normal’? | India Revival Mission Survey

On India Revival Mission today, Navika Kumar and Nikunj Dalmia of Times Network focus on what the last 6-8 months have been like for the economy, given that the period witnessed a washout, affecting everyone and what does the future for the Indian economy looks like.

On today’s panel of the India Revival Mission are present some very esteemed guests including Sanjeev Sanyal, Principal Economic Advisor, Managing Director of SBI, Dinesh Khara and MD & CEO of PNB, SS Mallikarjuna Rao, and also Amit Kapoor, Chairman of Institute for Competitiveness and Vipin Anand, MD at LIC.

According to Amit Kapoor, India is not standing alone in this situation as the whole world has been grappled by the COVID-19 pandemic and the businesses are innovating themselves. ‘Post-lockdown, people have also understood in a better way as to what is the impact of all this. Things when they improve, it’ll happen at a fast pace. As soon as the unlock period started, we have seen things have started improving in the economy’ says Dinesh Kumar Khara, MD (GB&S), State Bank of India. SS Mallikarjun Rao, MD, Punjab National Bank  also presents his views on the reforms introduced by the Govt in the agriculture sector.

India Revival Mission | Making India A Manufacturing Hub

Today on this segment of India Revival Mission, ET NOW’s Nayantara Rai speaks to Union Law and IT minister Ravi Shankar Prasad. RS Prasad says that the focus is to make India a big hub of manufacturing & supply chain and that even during Covid-19, many significant manufacturers have applied for this scheme. Contractors will be manufacturing 11.5 lakh crore of products in the coming 5 years through this scheme. This move Indicates trust in India through manufacturing. He also says that he is happy that Apple started manufacturing in India & that he welcomes Apple and Samsung. The PLI will generate 3 lakh direct jobs and more than 9 lakh indirect jobs. Catch the exclusive interview here!

Aatmanirbhar Bharat | Indian Revival Mission | ET NOW Exclusive

As India embarks on the mission to turn more Aatmanirbhar, we take a look at what are the challenges and opportunities for the Indian economy. The desire to become more economically self-reliant will need a herculean effort to kick-start pockets of growth, but we as Indians are deteminant in our efforts. ET NOW kickstarts the Aatmanirbhar Bharat coverage under the India Revival Mission campaign with doyens of auto industry like Pawan Goenka & RC Bhagava charting out the course for a self-dependent auto sector and how to make motown more globally competitve. ISRO Chairman K Sivan maps out India’s space dreams and speaks on the biggest missions lined up in the coming years – from Mangalyaan 2 or Shukrayaan, Aditya and much more. He speaks on how to make the Indian space program a behemost among the global peers. As India starts its Aatmanirbhar journey, ET NOW gets you a 360 degree analysis from the biggest voices that matter.


Contact Details

Amit Kapoor

Chair, Institute for Competitiveness

© 2021 Institute for Competitiveness, India


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