Creating Shared Value – Institute for Competitiveness

Creating Shared Value : Next frontier of Competitive Advantage

Program Objectives

Creating Shared Value (CSV) is emerging as a viable alternative to the philanthropic or CSR orientation towards creating a social and environmental impact. This approach propagates the philosophy of integrating the social needs into the core of the business rather than considering it as a fringe activity to be undertaken for the personal satisfaction or as a branding exercise. The fundamental difference in Shared Value approach vis-à-vis philanthropy or CSR activity lies in treating the target segment as customers vis-à-vis beneficiaries. CSV approach has gone through the stages of denial, acceptance and adoption over the last four years since 2011. There are many global companies (like Nestle, GE, Unilever, and CVS) and Indian companies (like Mother Dairy, Vaatsalya, Janta Meals, Selco), which have realized the importance of CSV approach towards creating sustainable socio-economic value. Creating Shared Value is a tool for social progress and means for enhancing the pie rather than redistributing the wealth within existing pie. The future is going to see many innovative business models around shared value approach.

The objective of this program is to understand three fundamental questions. What is Shared Value? Why is Shared Value an important aspect of strategy and competition? How to implement Shared Value approach?

The learnings from this program will enable the business leaders to think and plan the new dimension of their business, which will integrate the societal and environmental impacts into the core of their strategy and operations. The overall goal is to achieve better growth, productivity, and socio-economic outcomes.

Curriculum

Creating Shared Value goes beyond the dominant view of making profits and exceeding the expectations of shareholders as criteria of success for the company. It also extends beyond the existent mindset of CSR and philanthropy as means for the betterment of the society. Both these divergent views are isolated phenomena, which do not ensure a socio-economic and environmental balance. The pedagogy involves case studies including Walmart in USA, Nestle Global, Yara in Africa, Novartis in India and Jaipur Rugs in India.

The key topics include:

Understanding the global socio-economic landscape – social needs, social challenges, sustainable development goals (SDGs), corporate social responsibility and philanthropic landscape.

What is Shared Value? Why is Shared Value important? How it differs from CSR and Philanthropy?

Analyzing the Shared Value landscape – enterprises and stakeholders

How to create Shared Value – products, value chain, cluster?

Moving towards Shared Value Business Model – Existing Organizations and New Entrants

Measuring and Reporting – social and economic outcomes

Participant Mix

This program targets the senior executives, who are responsible for corporate strategy, business development, and operations management. These include CEOs, business heads, CSR managers and Sustainability leads. This program is also relevant to non-profit organizations that look forward to strategic business partnerships in shared value space as well as for government leaders who find this suitable and willing to contribute towards an ecosystem for the same.

Why Shared Value Initiative at the Institute for Competitiveness?

Shared Value Initiative India (SVII) is a platform to bring together the diverse actors including corporate, public institutions, individuals, social enterprises, and NGOs for defining the practice of shared value in India. SVII is an exclusive regional affiliate of Shared Value Initiative (SVI), USA in India. SVI, USA was launched in the year 2012 as a Clinton Global Initiative Commitment to Action by Professor Michael Porter and Mr. Mark Kramer.

The Benefits & Delivery

The participants will develop the global insights, strategic skills and perspective to design and implement new business models; which will go beyond the narrow focus on making profits towards rethinking the intersection between society and corporate performance.

Case based pedagogy

Case based pedagogy is extensively within the program. The case-mix for this program has been carefully selected from Harvard and Ivey. These cases are written by experts in shared value space and provide diverse perspectives and learning experience from the global companies, which have undertaken the journey of creating shared value.

Discussion & Analysis

Discussions and Analysis of these global businesses will enable the participants to develop strategic and operational insights around shared value phenomenon

Peer Networking & Knowledge Sharing

Peer Networking and Knowledge Sharing during the program will enable the participants to exchange their perspectives and experiences as well as become a part of shared value network

Instructor/Faculty

Diverse mix of instructors from academics and industry. Industry practitioners include those having leadership experience at the top management positions across the enterprises in India and globally. Academic instructors include those having active interaction and association with shared value enterprises besides having expertise in strategy, competitiveness, social entrepreneurship and business models.

Admissions

Applications are requested three weeks in advance to the program start date. Since qualified candidates are admitted on a rolling basis as per space availability, early admission is encouraged.

Admission is selective and based on professional achievement and organizational responsibility. No formal educational requirements apply. The executive education programs enhance the leadership and analytical capacity of the participants as well as benefits their organizations in leveraging the new skills. SVI program expects full commitment from both. The participants are expected to dedicate sufficient time and efforts during the training. At the same time, sponsoring organizations are expected to relieve participants of their work responsibilities during the program.

The program fee covers tuition, books, case materials and meals. Payment is due within 30 days of the invoice date. If admission is within 30 days before the start of the program, payment is due upon receipt of the invoice. The cancellation policies are outlined in the information provided to applicants upon admission.