Understanding the key characteristics of an embedded business model for the base of the pyramid markets

The objective of the article is to understand the significance and key characteristics of the socially embedded business model to achieve the socio-economic success at the base of the pyramid (BoP).

The case study was published in Economics & Sociology Journal Vol. 7, No 4 and authored by Amit Kapoor, Sandeep Goyal and Bruno S. Sergi.




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