redBus: The Next Step for Growth (Ivey Publishing)

The case study was published in Ivey Publishing and was authored by Amit Kapoor, Sandeep Goyal & MP Jaiswal.

Issues: Business model; business model innovation; industry transformation; e-commerce; India
Disciplines: General Management/Strategy, International, Entrepreneurship
Industries: Transportation and Warehousing
Setting: India, Large, 2012
Intended Audience: MBA/Postgraduate

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