Diversey in India: The Growth Challenges and Options (Ivey Publishing)

The case study was published in Ivey Publishing and authored by Amit Kapoor & Sandeep Goyal
Issues: Business models; industry transformation; cleaning industry; market building strategy; India
Disciplines: General Management/Strategy,  International,  Entrepreneurship
Industries: Other Services
Setting: India, Medium, 2012
Intended Audience: MBA/Postgraduate

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